Monday, February 24, 2020

The Rock and Roll Music Era Essay Example | Topics and Well Written Essays - 1750 words

The Rock and Roll Music Era - Essay Example This "The Rock and Roll Music Era" essay outlines the origin of this genre and how it became popular. Early rock and roll was a fusion of three leading music genres of the time, and these are pop music, western-country music and Rn’Bs; rock and roll grew to phenomenal heights as songs by rock and roll artists such as Little Richard Chuck Berry and Elvis Presley became instant chart hits throughout the world (Welch, n.d). Socially, the rock and roll era was characterized by widespread racial segregation and high racial intolerance between the blacks and the whites in the American society; race mixing was a huge problem due to the racial hostilities that characterized the American society at the time. Economically, America was still recovering from the pangs of both the civil war and the world wars that had caused massive havoc to its economy; even though the situation was slowly getting better and trade was picking up, the American society was still wary over the potential of a n economic relapse. Politically, the rock and roll era was a period in the American history when there were high political anxieties and fears over the possibility and threat of foreign conspirators even though the world wars had just been concluded and calm had returned in the global society. Culturally, rock and roll was an era defined by a fusion of music cultures i.e. rock and roll is regarded as one of the most influential and phenomenal eras of music especially because it was a fusion of the three most popular forms of music. Rock and roll was also popular all over the world because it emerged along with the rise of television and the highly expressive popular youth culture. Until then, people had listened to music through the radio i.e. WLS 890, a radio station that played the most popular songs of the time, about young love and cars in particular; this station was common among the youth of the time. The youth of this era were very expressive and experimental and their teenage angst coupled with their free spiritedness lifestyle was a perennial source of worry to their parents who were wary of the potential ramifications of teenage rebellion in the hostile American society. These teenagers were fast at picking up the rock and roll mannerisms and influences especiall y fashion by watching TV and imitating the rock and roll superstars in their manner of dressing and their tastes in things

Friday, February 7, 2020

Under Armour Essay Example | Topics and Well Written Essays - 500 words

Under Armour - Essay Example The fact that Under Armour has fewer retail stores it means that it has fewer powerful buyers who can often dictate terms. In terms of competitive rivalry, the two companies do not pose a serious threat since Under Armour itself offers unique products. However, all the competitors have allocated a sizeable budget on research, meaning that they are likely to offer undifferentiated products and services that may reduce attractiveness of Under Armour. Under Armour doesn’t pose the threat of new entry since the other two corporations have the advantage of the economies of scale, and considering their budgetary allocations on marketing, Under Armour is less likely to capitalize on the threat of substitution. Under Armour has a major strength of manufacturing the most unique brand in the market. However, the weakness of fewer retail stores and the threat posed by other corporations like Nike and Adidas Group gives it a lesser advantage in the market. Broadening the company’s product offering to all athletes and increasing its sale, designing kits that can be worn under different weather conditions, marketing and product promotion (Thomson, 2012). All the three companies are engaged in sponsorships and endorsements for product promotion and marketing. They have also allocated sizeable amounts of resources on research and development of new products. On one hand, Under Armour has the advantage of its unique products in the market, and on the other hand, it has a disadvantage of unfavorable competition in terms of capital against the other two. He needs to address the issue of the growing number of individual items produced, uncertainties surrounding consumer demand that affects accurate projections of items to order (Thomson, 2012), and how to acquire the lion’s share of the market. Carrying out proper survey in